STAGES OF THE I-FLEX MARKET LAUNCH

20 Feb 2020

Full speed ahead: The event in the Betriebswerk Heidelberg kicked off our I-flex market launch, which was followed by autumn trade fairs in Moscow, Milan, Salzburg and Basel. Its introduction was a great success, and we are overwhelmed by the huge level of interest and enthusiasm for our new BLANCO COOK series.

LAUNCHEVENT
8–9 OCTOBER 2019 / HEIDELBERG
Goosebumps!
The I-flex launch gave selected partners the opportunity to experience FLEXILIGENCE in all its facets. Michelin chef Marc Haeberlin from Auberge de l’Ill and Fredy Bauer, BLANCO Professional Academy, dished up some sublime culinary treats.

PIR
7–10 OCTOBER 2019 / MOSCOW
Small, but packed a punch:
Our trade fair appearance at PIR in Moscow, Russia’s largest food service industry fair, brought the advantages of I-flex to the forefront, also in a compact space.

HOST
18–22 OCTOBER 2019 / MILAN
The grand unveiling:
The presentation of I-flex at HOST in Milan was an important milestone in the international market launch.

ALLES FÜR DEN GAST
9–13 NOVEMBER 2019 / SALZBURG
Also causing a sensation in Austria:
The I-flex impressed specialists from the hotel and food service industries at the leading trade fair for visitors from the Danube, Alps and Adriatic regions.

IGEHO
16–20 NOVEMBER 2019 / BASEL

Perfect timing: We finished the trade fair year with a visit to Igeho, which is held every two years. The perfect occasion for the I-flex launch on the Swiss market.